Television Program Sponsorship Agreement Template

A TV show sponsorship agreement is a legally binding document that outlines the terms and conditions of a sponsorship deal between a television show and a brand or company. This agreement serves as a roadmap for both parties, ensuring that expectations are clear, and obligations are met. To create a professional and effective template, consider the following key elements:

1. Parties Involved

Clearly identify the parties: Specify the names of the television show production company and the sponsoring brand or company.

Include their legal addresses: Provide the complete addresses of both parties to establish jurisdiction.

2. Scope of Sponsorship

Define the sponsorship deliverables: Clearly outline the specific elements of the sponsorship, such as product placement, commercial time, social media promotions, or event attendance.

Specify the duration of the sponsorship: Determine the start and end dates of the sponsorship agreement.

3. Sponsorship Fees and Payments

Outline the payment terms: Specify the amount of the sponsorship fee and the payment schedule.

Address currency and taxes: Indicate the currency in which payments will be made and the responsibility for taxes.

Include late payment penalties: Establish consequences for late payments.

4. Rights and Obligations

Grant of rights: Clearly state the rights granted to the sponsor, such as the right to use the show’s logo or intellectual property.

Sponsor’s obligations: Outline the sponsor’s responsibilities, such as providing products or services or participating in promotional activities.

Show’s obligations: Specify the show’s obligations, such as ensuring the sponsor’s brand is prominently featured and complying with advertising standards.

5. Intellectual Property

Ownership of intellectual property: Clearly state who owns the intellectual property created for the sponsorship, such as logos or promotional materials.

License grants: If necessary, grant licenses to the sponsor to use the show’s intellectual property.

6. Confidentiality

Protect confidential information: Establish confidentiality obligations for both parties to protect sensitive information.

Define exceptions: Specify any exceptions to the confidentiality clause, such as information that is publicly known.

7. Termination

Grounds for termination: Outline the circumstances under which either party can terminate the agreement, such as breach of contract or insolvency.

Notice requirements: Specify the notice period required to terminate the agreement.

8. Dispute Resolution

Mediation or arbitration: Specify a preferred method for resolving disputes, such as mediation or arbitration.

Governing law and jurisdiction: Indicate the governing law and jurisdiction for any legal proceedings.

9. Force Majeure

Exculpate parties from liability: Address events beyond the parties’ control, such as natural disasters or acts of war.

Specify consequences: Outline the consequences of a force majeure event, such as suspension or termination of the agreement.

10. Entire Agreement

Supersede prior agreements: State that the agreement constitutes the entire understanding between the parties and supersedes any prior agreements or communications.

No modifications: Specify that any modifications to the agreement must be made in writing and signed by both parties.

11. Signatures

Authorize representatives: Ensure that the agreement is signed by authorized representatives of both parties.

Date the agreement: Indicate the date of signing.

Design Considerations:

Professional layout: Use a clean and professional layout with clear headings and subheadings.

Consistent formatting: Maintain consistent formatting throughout the document, including font size, line spacing, and margins.

Legal language: Use clear and concise legal language that is easy to understand.

Avoid jargon: Minimize the use of legal jargon that may be unfamiliar to the parties.

Review and proofread: Carefully review and proofread the agreement to ensure accuracy and clarity.

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By carefully considering these elements and following best practices for design, you can create a professional TV show sponsorship agreement template that effectively protects the interests of both parties and sets the stage for a successful partnership.